May 2023

Announced Date: May 2023

Value: Undisclosed

o3 Capital acted as the Exclusive Financial Advisor to Merilytics.

We are pleased to announce that our client, Meritus Intelytics Private Limited ("Merilytics"), has been successfully acquired by Accordion Partners.

Merilytics, founded in 2011, is an India headquartered Advanced Analytics Solutions provider. Merilytics uses decision sciences and an analytics-based approach to generate superior data-driven returns for its PE-focused clients, which span a range of industries including CPG & Retail, Healthcare, among others. Merilytics’ ~500 professionals work with more than 80 clients to build comprehensive data management, advanced analytics, and reporting solutions that generate high-quality insights, enable better decision-making, and drive efficiencies and improvements across the business.

Accordion Partners is a private equity-focused financial and technology consulting firm headquartered in New York with ten offices across the US. It works at the intersection of sponsors and management teams, and partners with clients at every stage of the investment lifecycle. The firm’s services span the entire CFO function. With a focus on hands-on, results-oriented execution, Accordion is widely recognized as the go-to PE consultancy and the premier digital-enablement partner for portfolio CFOs.

Paavan Choudary, Founder & CEO of Merilytics said, "o3 Capital has been a wonderful partner through this important journey towards a critical milestone. Their extensive experience in cross-border transactions, tremendous hard work, and unmatched professionalism enabled Merilytics to navigate through the complexity of the deal and streamline the overall process enabling adherence to the timelines. Additionally, their expertise helped us in building conviction through every stage of the process and assisted during negotiations and delivered the expected outcomes. o3 has truly been a great team with great leaders. I really look forward to working again with o3 Capital in the future.“

o3 Capital acted as the Exclusive Financial Advisor to Merilytics on its Acquisition by Accordion Partners. It acted as an extended arm for the Merilytics Management Team during the transaction lifecycle and brought in its cross-border deal expertise required at each stage. The transaction also marks Accordion's maiden investment in India.